We hosted our first ever Point of Sale webinar recently with Cepac’s Client Services Director Alex Wragg giving attendees valuable insights in to the intricacies of pre-filled displays. You can watch edited highlights of the session at www.bit.ly/PreFillWebinar or in the link on the right.

Alex covered three main topics:

Logistics & Planning

Brands can sometimes struggle to react to last moment promotion as manufacturing lead-times may be too long. Alex outlines how digital printing can reduce lead times without compromising on quality.

Weight testing / transit testing

Alex looks at the good, the bad and the ugly of pre-filled displays and shows how proper testing can avoid some display disasters.

Retail Guidelines

Each retailer has their own specific rules for what can and can’t go into their stores. Alex de-mystifies the process and fills attendees in on how Cepac can make the process easy and profitable.

For any pre-filled or Point of Sale enquiries, contact Alex Wragg on alex.wragg@cepac.co.uk or 07771 803689.